Multimedia Elements

Follow these guidelines when creating multimedia assets to post on social media accounts representing the Administration for Children and Families, Office of Head Start. 

Specifications for Social Media

Refer to the standards below when uploading images, event covers, stories, and videos.

Image Specs

Supported image media types include .JPG, .PNG, .GIF, and .WEBP. 

Facebook

  • Image:
    • 1200 x 630 px (recommended)
    • 600 x 315 px (minimum)
  • Event cover: 1920 x 1005 px (recommended)
  • Story: 1080 x 1920 px (recommended)

Instagram

  • Images:
    • Square: 1080x1080 px (recommended)
    • Portrait: 1080 x1350 px (minimum)
  • Story: 1080 x 1920 px (recommended)

LinkedIn

  • Image:
    • Landscape: 1200 x 627 px (recommended)
    • Square: 1080 x 1080 px (recommended)

X

  • 1600 x 900 px (recommended)
  • 600 x 335 px (minimum)

Video Specs

The recommended video format is .MP4/.MOV.

Facebook

  • Recommended video dimensions:
    • Landscape: 720p: 1280 x 720 px
    • Portrait: 720 x 1280 px
  • Max file size: 10 GB
  • Video max frame rate: 30 fps

Instagram

  • Recommended video dimensions:
    • Standard feed video: 1080 x1080 px
    • Reels: 1080 x 1920 px
  • Max file size: 4 GB
  • Video max frame rate: 30 fps

LinkedIn

  • Recommended video dimensions:
    • Standard feed video: 1920 x 1080 px
  • Max file size: 5 GB
  • Video max frame rate: 10-60 fps

X

  • Recommended dimensions:
    • Landscape: 1280 x 720 px
    • Portrait: 720 x 1280 px
    • Square: 720 × 720 px 
  • Max file size: 512 MB
  • Recommended frame rates: 30 or 60 fps