Web analytics supports informed decision-making. The Head Start Information and Communications Center (HSICC) can readily answer questions about Early Childhood Knowledge and Learning Center (ECLKC) web metrics and provide access to available data. This information can aid National Centers in content strategy, development, updates, promotion, reorganization, and web design efforts. It can also enhance overall usability to best meet the needs of the Office of Head Start (OHS) and ECLKC users.
Explore this section to understand concepts used to analyze web traffic, including those specific to Google Analytics, which OHS uses to capture and report user behavior. Learn to select parameters for reports, identify actionable analytics, and ensure that webpages and mobile apps include the appropriate tracking code to record activities that you want to examine.
Additionally, consider these best practices when developing and analyzing web analytics provided by HSICC and captured on the ECLKC site:
- Analyze data across various web dimensions.
- Use a variety of data to tell a complete story.
- Focus on making continuous improvements.
- Use the data to prioritize resource needs and improvements.
- Be careful not to misinterpret the data.
- Provide context.
- Set performance targets and make sure they align with agency and business goals.
- Measure what matters to your customers.
- Create compelling reports that turn data into action.
- Stay informed with industry research and expert reviews.
Last Updated: May 3, 2024